London: 15 December - The Hexagon Cup, the innovative new padel tournament taking place in February 2024, is thrilled to announce a new partnership that will see matches broadcast on Eurosport with streaming on the Eurosport App and discovery+*.
This landmark agreement will see the event reach 64 markets across Europe and Asia and a household audience of 160 million people, which will bring the event’s innovative and fast-paced padel action to a widespread audience and solidifies the Hexagon Cup's status as an important event in the world of racquet sports.
"We are thrilled to partner with Warner Bros. Discovery for the broadcast of the Hexagon Cup," said Simon Freer, Chairman of Hexagon Cup. "This collaboration represents a significant milestone for the Hexagon Cup and padel as a whole. Warner Bros. Discovery's extensive reach and commitment to delivering high-quality sports content provides a fantastic opportunity for both seasoned fans and newcomers to engage with the sport we love.”
Through the new agreement, padel fans can stream the round robin qualifying and Finals across Pan Europe (excluding Spain), and linear coverage of the Men’s and Women’s Final on a delayed basis on Eurosport 1 and Eurosport Asia, allowing viewers to experience the excitement of the Hexagon Cup across all platforms. A tournament review show will also be aired following the tournament.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndication, Warner Bros. Discovery Europe, said: “We have a strong track record of growing sports and bringing them to new audiences by providing our viewers with the most varied and localised premium live sports anywhere. We’re pleased further expand this offer for fans across Europe and Asia by adding one of the world’s fastest growing sports to our portfolio.”
Padel is the world’s fastest growing global sport, with conversations increasingly moving towards it becoming a future Olympic sport. The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players, and celebrity teams including the prestigious names of the Rafa Nadal Academy powered by Richard Mille team, RL9 by the Barcelona FC footballer Robert Lewandowski, Team AD/vantage by legendary tennis player Andy Murray, ElevenEleven Team USA, owned by U.S actress Eva Longoria, Team Bella Puerto Rico, owned by Puerto Rican businessmen María Esteve and Carlos López-Lay, and a fan-led Hexagon Cup team
Born under the motto "For the Fans. For the Players. For the Game", the Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for an impressive prize pool of one million euros, creating an exciting team competition and a unique experience for fans.
For its first event, the Hexagon Cup will take over the country’s historic Madrid Arena from January 31 to February 4. During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned.
Tickets for this historic first edition of the star-studded event can be purchased now from €20 via www.hexagoncup.com
*discovery+ will stream the action in Austria, Denmark, Finland, Germany, Italy, the Netherlands, Norway, Sweden, the United Kingdom and Ireland.
About Hexagon Cup
Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million euro prize fund.The inaugural Hexagon Cup event will take place at Madrid Arena, from 31 January to 4 February, 2024. For further updates follow @HexagonCup on Instagram, X, and LinkedIn.
About Warner Bros. Discovery Sports Europe
Warner Bros. Discovery Sports Europe represents WBD’s portfolio of sports brands, channels, and platforms in Europe. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in over 20 languages across all platforms where consumers are spending time, free-to-air TV, pay-TV, streaming, online and social. Warner Bros. Discovery Sports Europe includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest, TNTSports in the UK & Ireland, as well sports programming and content on discovery+ and WarnerBros. Discovery’s free-to-air TV networks. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours, more than 300 days of live cycling per year, the UCI Track Champions League, the UCI Mountain Bike World Series with ESO Sports; the PGA TOUR year-round; The Ocean Race; the Snooker World Tour; the best electric racing series with ABBFIA Formula E World Championship; the FIM Speedway GP, Speedway of Nations and Speedway World Cup; and every major winter sports World Championship and World Cup event. Warner Bros. Discovery Sports Europe completes a full 360° offer with its events management and promotion division, which oversees 30+ events across five continents each year.
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